Artificial intelligence (AI) has radically transformed how people design and manage websites. What used to require technical knowledge and long hours of work can now be done in minutes with AI-powered tools. From selecting templates to writing text and optimizing for search engines, algorithms are simplifying processes and making digital presence more accessible to everyone.

Platforms like Wix or Framer allow anyone—even those with no previous experience—to create a functional website in just a few minutes. These tools use algorithms to analyze the type of business, design preferences, and communication goals to generate a personalized proposal. Some systems even suggest color palettes, images, and content sections based on market trends.

AI has also significantly improved the user experience. For example, it can personalize the content shown to each visitor based on their previous behavior on the site. It also enables chatbots to answer common questions or assist with purchases, improving both efficiency and availability.

Expanding access: challenges and opportunities in local contexts

While these innovations are widely available globally, adoption is still limited in some local contexts, such as in Guatemala. Many small businesses and entrepreneurs still rely exclusively on social media for their online presence, missing out on the potential of owning a website built with AI.

One of the main challenges is access to information. Even though many of these tools offer free or low-cost versions, a lack of awareness prevents people from using them. For this reason, creating educational content and offering training to bridge the gap becomes essential. Owning a professional website is no longer a luxury reserved for experts.

Additionally, local contexts often require adaptation. While these platforms are powerful, they may not fully capture cultural or linguistic nuances. That’s why it remains important to combine AI tools with human input and local knowledge.

What tools can help you build your website with AI? 

AI tools can make this process much easier—even if you have no background in web design. Here are three accessible platforms to get started:

  • Wix AI Website Builder: A conversational platform powered by OpenAI that builds complete websites in minutes.

  • Framer AI: A modern web design tool with AI features for content generation, layout, and visuals.

  • Durable: Generates professional websites quickly—often in under one minute—with built-in content optimization.

    By using these tools, individuals and organizations can create a more effective, sustainable, and professional digital presence. For those ready to take the next step, owning a personal domain helps reinforce credibility and control over your online identity. Registering a .gt domain is a great option for those who want to highlight their connection to Guatemala and build trust in their community.

    If you’d like to keep learning about these tools and other ways to strengthen your online presence, follow the Registro de Dominios .gt on our social media channels.