Author: Heidy Isabel Hernández (Page 1 of 5)

The Rise of E-commerce in Guatemala:

26 June, 2024 /

E-commerce in Guatemala is experiencing significant growth, presenting both opportunities and challenges for local entrepreneurs and consumers. As technology advances and Internet penetration increases, e-commerce has become an essential part of the country’s digital economy.

Growth and Challenges of E-commerce in Guatemala

In 2024, the e-commerce market in Guatemala is projected to reach revenues of $381 million, with a compound annual growth rate (CAGR) of 9.7% until 2028, when revenues are expected to hit $551.8 million. This growth is driven by the increasing adoption of mobile devices and Internet access, making online shopping more accessible to a larger portion of the population (ECDB, 2024).

However, despite the promising growth, e-commerce in Guatemala faces several challenges. Additionally, foreign online stores represent 73% of the total e-commerce sales volume in the country, highlighting intense competition and the need for local businesses to strengthen their online presence (PCMI, 2024).

The most commonly used payment method in Guatemalan e-commerce is internationally-enabled credit cards, representing 68% of the payment volume. This is followed by debit cards at 16%, bank transfers at 11%, and digital wallets at 3%. However, more than 54% of consumers still prefer to pay cash on delivery, indicating a continued trust in traditional payment methods (PCMI, 2024).

62% of the e-commerce volume in Guatemala comes from purchases made through mobile devices, while 38% comes from desktop purchases. This shows a strong trend towards the use of smartphones for transactions, aligning with the globalization of mobile technology (PCMI, 2024).

Opportunities for E-commerce Growth in Guatemala

As more Guatemalans adopt e-commerce, local businesses have a great opportunity to expand their online operations. Investing in improving user experience, ensuring secure and diversified payment methods, and optimizing websites for mobile devices are key strategies to take advantage of this expanding market.

The top-selling categories online in Guatemala include food and beverages, cosmetics and personal care products, medicines and health products, non-sports clothing, and telephony and phone accessories. These categories reflect the needs and preferences of local consumers, who seek convenience and variety in their purchases (PCMI, 2024).

Time savings is the primary motivator for online shopping, cited by 61% of shoppers. Therefore, a fast and efficient purchase process can increase customer satisfaction and encourage repeat purchases (PCMI, 2024).

E-commerce in Guatemala is on an upward trajectory, offering significant opportunities for local businesses and challenges that need to be addressed. With an appropriate strategy that includes improving online security, optimizing for mobile devices, and increasing online visibility, Guatemalan businesses can effectively compete in this dynamic digital market and contribute to the country’s economic growth.

Digitalizing your business is not just a trend but a necessity in today’s competitive environment. Opting for a .gt domain can offer significant advantages when considering this transition. A .gt domain not only reinforces your local identity and improves your search engine ranking within Guatemala, but it also increases the trust of local consumers, who value and prefer to support national businesses. This connection with the local market can be crucial to differentiating yourself from the competition and building a strong and recognized brand in the digital environment. With e-commerce booming and opportunities growing, digitalizing your business with a .gt domain is a strategic step to ensure your relevance and success in the Guatemalan market. Learn more about .gt domains here.

References

ECDB. (2024). eCommerce Market Guatemala – Data & Trends. Retrieved from https://ecommercedb.com.

PCMI. (2024). Exploring E-commerce Dynamics in Guatemala. Retrieved from https://paymentscmi.com.

The 7 master keys of the Internet

20 March, 2024 /

In the digital age, the Internet has become a fundamental pillar of our society, driving the advancement of technology, the economy, and culture on a global scale. But have you ever wondered how this vast universe of information is protected? The answer lies in a fascinating security protocol: the 7 master keys of the Internet. This system, which seems to come out of a science fiction novel, plays a crucial role in protecting the Internet’s infrastructure. Continue reading

Cybersquatting of Domains: A Concern for Madonna and you

22 February, 2024 / / 0 Comments

In the vast digital world, the name of your company or personal brand is not just a label, but a unique identity that sets you apart from others. History has shown us emblematic cases where personalities and companies had to face legal disputes to recover domain names that resonated with their brands. From Madonna to Sting, numerous celebrities have battled for the ownership of domains bearing their names, highlighting the critical need to protect oneself in cyberspace. Continue reading

Cybersecurity Trends for 2024

25 January, 2024 / / 0 Comments

Cybersecurity transforms day by day to face new digital threats. With 2024 on the horizon, knowing the trends that will mark internet security and how we can protect ourselves is vital. This year, several challenges stand out, from increasingly sophisticated attacks to the abuse of artificial intelligence (AI). We will explore the main cybersecurity trends for 2024, with a special focus on how these affect and concern Guatemalans. Continue reading

IPv6 and Cybersecurity in the Internet of Things (IoT)

26 October, 2023 /

The Internet of Things, commonly known as IoT, refers to the connection of everyday devices to the network, allowing them to interact and share data with each other. From appliances in our homes to advanced systems in industries, IoT promises a more connected and intelligent future. However, with great advancements come great responsibilities, and in the realm of IoT, one of the main concerns is cybersecurity.

With every device that connects to the network, a new potential vulnerability point is introduced. Security, in many of these devices, has not always been a priority in their design, making them easy targets for cyber attackers. This is where IPv6 comes in as a potential solution to this growing problem.

IPv6: More Than Just More Addresses

While the most obvious role of IPv6 is to provide an almost unlimited set of addresses to meet IoT demand, there’s more to this protocol than just additional numbers. IPv6 has been designed with enhanced security features compared to previous protocols.

For one, IPv6 incorporates security into its core design. Improvements in authentication and confidentiality are essential, especially in an ecosystem where devices are constantly communicating with each other and sharing valuable information.

A notable advantage of IPv6 is its auto-configuration capability. In simple terms, this allows devices to determine and automatically establish their IP address, without human intervention or additional configuration. This feature not only facilitates the integration of new devices into the network but can also help ensure these addresses are configured securely.

Building a Secure Future with IoT and IPv6

As the world continues to embrace the IoT revolution, it’s imperative that security be a primary consideration. Every new device represents both an opportunity and a risk. With the proper implementation of IPv6, we can ensure that the opportunity outweighs the risk.

The promise of an interconnected world is exciting, but it must be approached with caution and preparedness. Fortunately, with technologies like IPv6 at the forefront, the path to a safer and more connected future looks clear.

As we navigate this vast digital ocean, it’s essential to stay informed and protected. Learn more about cybersecurity here.

Promo: Register your .gt domain name and get one year for free

29 September, 2023 / / 0 Comments

Our annual promotion is back in October! If you register a new .gt domain name, you will get a free year of service, no matter how many years you pay.

The conditions and restrictions:

  • Applies only to new registrations, ie., payments of reserved domains.
  • Does not apply for renovations.
  • Valid only for payments from 00:01 hours (GMT-6) of October 1st, 2023 through 23:59 hours (GMT-6) of October 31st, 2023.
  • The payment must be made through our website with a credit card.
  • Promotion does not apply to payments made at Banco Industrial agencies or at our office, nor ETF.
  • The free year of service is not transferable to other registered domain names.
  • No refunds or returns will be made.
  • Please read our Terms of Service, as well as our domain name registration and dispute policies.

Types of Domain Name Attacks

28 September, 2023 /

The Internet, that vast network that connects us all, is as fascinating as it is vulnerable. One of the essential pieces for its operation is the Domain Name System (DNS). Although most users don’t think about it often, the DNS is crucial for us to access websites and online services. But did you know that DNS is also a target for cyberattacks? Let’s take a look at some of the most common attacks aimed at domain names. Continue reading

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We are the administration of the country code Top Level Domain .GT (ccTLD) is the sole entity in charge of mantaining the registry of Internet domain names with the country code assigned to Guatemala.

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