For many years, domain extensions were limited to a handful of classic options such as .com, .net, or country-code domains like .gt for Guatemala. However, over the last decade, the digital ecosystem has evolved rapidly, giving rise to a new generation of domains known as gTLDs (generic top-level domains). These new endings that follow the dot in a web address now include specific industries (.tech, .shop, .app), professional identities (.design, .law), and geographic or cultural names such as .lat, .tokyo, .africa, or .london.

This change has opened the door to a more diverse, personalized Internet, one that aligns with the communities, cultures, and regions that actively shape the web. In this article, we explore what gTLDs are, how cities and communities are using them, and why they represent a valuable opportunity for Latin America and Spanish-speaking users. Continue reading