Category: Marketing

New Generic Domains (gTLDs)

For many years, domain extensions were limited to a handful of classic options such as .com, .net, or country-code domains like .gt for Guatemala. However, over the last decade, the digital ecosystem has evolved rapidly, giving rise to a new generation of domains known as gTLDs (generic top-level domains). These new endings that follow the dot in a web address now include specific industries (.tech, .shop, .app), professional identities (.design, .law), and geographic or cultural names such as .lat, .tokyo, .africa, or .london.

This change has opened the door to a more diverse, personalized Internet, one that aligns with the communities, cultures, and regions that actively shape the web. In this article, we explore what gTLDs are, how cities and communities are using them, and why they represent a valuable opportunity for Latin America and Spanish-speaking users. Continue reading

How to Build Online Trust and Legitimacy with Your Website

In today’s digital era, online trust has become a decisive factor for the success of any website. When a visitor lands on your page, they evaluate in seconds whether your business inspires security and seriousness. If the impression is negative or doubtful, they are very likely to leave before interacting with your products or services. That is why building a trustworthy environment on your website is key to turning visitors into customers and fostering long-term loyalty. Continue reading

European digital regulations and its impact on Guatemala

Digital regulation driven by the European Union, covering areas such as artificial intelligence (AI), 5G, and cybersecurity, is transforming not only EU member states but also countries outside its jurisdiction, including Guatemala. These regulatory frameworks create what is known as the Brussels effect: companies that seek to do business in Europe, or align with its standards, must comply with rules that end up influencing the global economy and technological landscape. Continue reading