Artificial intelligence (AI) has radically transformed how people design and manage websites. What used to require technical knowledge and long hours of work can now be done in minutes with AI-powered tools. From selecting templates to writing text and optimizing for search engines, algorithms are simplifying processes and making digital presence more accessible to everyone. Continue reading
Author: Heidy Isabel Hernández (Page 1 of 7)
What do we really know about what happens to domain names after they are registered? How are abuse, risks, or usage trends detected? Until recently, finding clear answers required navigating fragmented or inconsistent data sources. To address this need, ICANN has developed Domain Metrica, a platform that offers a more precise, open, and detailed view of the domain name ecosystem worldwide. In this post, we explain what Domain Metrica is, how it works, and why it may be particularly relevant for those who work with domain names or manage a digital presence—including users of Guatemala’s country code top-level domain, .gt. Continue reading
Every May 17, the world celebrates Internet Day, a date officially recognized by the United Nations since 2006. The day aims to highlight the importance of the Internet as a tool for human development, social inclusion, education, and economic growth. Celebrated across more than 20 countries in Latin America and Europe, the day is marked by events that reflect on how meaningful access to the Internet can transform lives. Continue reading
We interact with traditional search engines when we use tools like Google or Bing. These platforms are designed to index millions of web pages and show us a list of results related to the terms we enter. In contrast, the answer engine represents an evolution in how we access information online.
Unlike the traditional model, an answer engine doesn’t just provide links, it aims to deliver a precise and direct solution to the user’s query. Tools like ChatGPT, Siri, Alexa, and even some features in Google operate under this logic. They interpret the intent behind each question and respond accurately, without redirecting users to other websites.
The user experience comes first
This approach responds to a growing need for immediacy and efficiency. Instead of browsing multiple pages, users now prefer to receive clear, specific information in a single step. That’s why more and more platforms are adopting technologies that function as answer engines, where user experience takes precedence over the sheer number of results.
This shift in search logic also means a transformation in how online content is created and presented. It’s no longer enough to appear among the top results in a search engine, information must now be structured in a way that can be easily interpreted by these new technologies.
How can your website content adapt to this new dynamic?
Content intended to be cited by an answer engine must be concise, clear, and trustworthy. Anticipating frequently asked questions and providing direct, well-founded answers is essential. Language should feel natural and approachable, while remaining precise and informative.
It’s also a good idea to use descriptive headings, short paragraphs, clear subheadings, and lists when possible. This kind of structure not only enhances readability for people but also makes it easier for AI algorithms, which power answer engines, to understand and prioritize your content.
One of the most valued aspects of these platforms is source authority. Content published on well-structured websites with a solid reputation and a custom domain tends to be prioritized. In this context, owning a domain like .gt becomes a strategic advantage, especially for those aiming to stand out in Guatemala’s digital ecosystem.
A local domain brings identity, credibility, and visibility. It reflects professionalism and can positively influence how your content is recognized by both search engines and automated response systems.
If you already have a website, make sure your content clearly answers your audience’s most common questions. Include FAQs, simple explanations, and updated information. Follow us on social media to discover more resources, examples, and tools to grow in the digital world.
The internet often seems to work on its own: we search on Google, open social media, or browse websites without thinking about what happens behind the scenes. But in reality, there is a whole structure in place to ensure that everything functions securely, stably, and in an organized way. A key part of that structure is internet governance, and within it, the public meetings held by ICANN.
In this blog, we explain what ICANN is, how its public meetings work, and why you—as an internet user—can also take part in shaping the future of the internet. Continue reading
Margarita Valdés is one of the most influential figures in Internet governance in Latin America. As the Legal and Commercial Director of NIC Chile, she has worked for over 25 years at the intersection of law and technology, participating in key initiatives for the regulation and development of the Internet in the region. Her role has led her to represent Chile in international organizations such as ICANN, LACNIC, and LACTLD, where she has promoted innovative solutions for domain name management and dispute resolution. We were fortunate to have the opportunity to speak with her about her work. Continue reading
Women’s access to and participation in the Internet community have historically been limited by structural barriers. However, today, more women are leading the future. In honor of the Month of Girls and Women in Science and Technology, we explore the experiences of various women in the digital ecosystem. Through her journey, Jenifer López shares valuable lessons on the challenges she has faced, her contributions to Internet Governance, and advice for future generations. Continue reading
Women are reshaping the video game industry in Guatemala, paving the way in technology and entertainment development. During the month dedicated to girls and women in science and technology, we explore the experiences of different women within the digital ecosystem. In this interview, we learn the story of a professional who has played a key role in the creation of video games and the establishment of a community of developers in the country. Continue reading
In the digital era, artificial intelligence (AI) has transformed the way we interact with technology. From virtual assistants to advanced data analysis systems, AI is present in almost every aspect of our daily lives. However, behind this technological revolution lies a lesser-known reality: its environmental impact. Continue reading
Cyber Monday, celebrated on the Monday following Thanksgiving, has become one of the most significant dates for online commerce worldwide. Originating in 2005, this event was designed to boost digital sales, transforming into a key day for scoring big discounts on everything from tech gadgets to essential digital tools. Continue reading
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